Part 1: Intro to Content Types

 What are content types?

In a previous post, Dan talked about Information Architecture (IA) and how the site is organized. Content types play a major role in this process. In fact, content types are what make up the Information Architecture. They are different types of data that are displayed on the site, as well as all of the attributes and Meta information associated with them.

It can be a hard concept to grasp so let me explain content types in more detail. Verndale breaks content types down into two major categories − Structured and Unstructured.

Structured or Unstructured?

Unstructured content types are free form HTML content blocks, meaning content authors have more freedom when positioning content. Essentially, anything can be applied to unstructured content types. For example, it can be an open area on a page where the content author can put anything they want including text, images, or video, using a WYS/WYG Text editor, similar to Microsoft Word.

Structured content types are more defined. For example, there may be a “bio” section that will always appear with a consistent look and feel. Authors just have to fill out the required information in the appropriate field, which may include the first name, last name, or a photo. Then the content will be published in its proper location.

Structured content types are basically set up as user-friendly data sheets. It’s as easy as filling out a form!

Content Types & Meta Data

Once the content is entered into the CMS, there is additional information that should be inputted called the “Meta data.” The Meta data is the information about the content item or webpage including Meta tags, simple search tags and related content items. This information is primarily for search engine optimization and indexing purposes. The Meta data includes keywords, page descriptions, and other information that will give the site a higher page ranking. The keywords will also help provide accurate site search results as well.

Conclusion

Content types allow content authors to manage and organize content in a structured way. During the IA process it’s important to identify specific content attributes and parts of the site that should be structured. There should always be a balance; the site should never be 100% structured or 100% unstructured.

Basically, content types facilitate content standardization. There is always the possibility that content types may need to be added in the future so try to keep an open mind during the process.

Check back soon for Part 2 of the Content Types Series, which will highlight the costs and benefits of content types.