Resume Tips for 2010

Posted March 10, 2010 in Human Resources

Crafting a resume that is appealing and competitive is not always easy. As an HR Director, I have read my fair share of resumes and know exactly what to look for when I sift through a stack of them. Throughout my years of experience, I have learned what...

Content Types Series - Part 1

Posted March 8, 2010 in Website Design & Development

Part 1: Intro to Content Types What are content types? In a previous post, Dan talked about Information Architecture (IA) and how the site is organized. Content types play a major role in this process. In fact, content types are what make up the...

5 Reasons Why Email Marketing Works

Posted March 3, 2010 in Search Engine Marketing

Whoever said spam folders were going to wipe out email marketing? Email marketing is here to stay and many businesses are finding that it works very well. Today’s internet is forever evolving and these days consumers are using all different...

The 5 Conversion Killers of Copywriting

Posted February 26, 2010 in Search Engine Marketing

Whether you’re looking to sell a product or a service, promote an idea, or market your brand, copywriting is the key to effective online marketing. Website copy is what you use to connect with readers and get them to respond the way that you want....