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The Five Hidden Benefits of Enterprise Search

Posted November 16, 2009 in CMS & System Integration
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In the most simplistic of terms, the functionality of enterprise search is often thought of as a basic “search and retrieval” tool. In actuality, if the technology is used properly, enterprise search integration can provide your business with unified and actionable information that is aggregated from multiple systems and displayed on a single dashboard. Enterprise search can also provide customers with access to a self-service functionality that ultimately creates an improved experience for its users.

If you’re like most emerging and mid-size businesses, you’ve got data strewn across your enterprise infrastructure, including: CRM, Email, Intranet, Finance, Operations, etc. Enterprise search solutions, like Coveo, can provide you with access to the most relevant information to your job function – when you need it – regardless of where it is stored across the enterprise. The data does not even have to be copied or moved. 

Besides delivering the most current and up-to-date content, the intuitive and helpful technology offers a wide range of services that has proven to be valuable for many companies.

Here are five examples of the myriad of benefits of enterprise search:

  1. E-Commerce – Use enterprise search to create contextual references to content and information that will improve the user experience and product sales by cross-selling.  You can also utilize the technology to support complex buying processes by aggregating content from various sources.  Additionally, provide improved self-service and ticket support by supplying customers and agents with an aggregate account portal that displays information from multiple systems.
  2. Multimedia Search – Leverage enterprise search to find multimedia content stored in your enterprise infrastructure.  With some solutions, like Coveo, you can even generate searchable transcripts of video content that can be leveraged for their SEO benefits in the public domain.
  3. Mobile Access to Enterprise Content– Enterprise search offers fast and secure mobile browser access to email, documents, and system data, without the need for costly add-on applications.
  4. Compliance and Litigation – In a corporate world of increasing regulation, enterprise search can play a critical role in the implementation and adherence to compliance policies.  In the case of litigation, an enterprise search solution will provide quick access to potentially case-changing data stored in your enterprise infrastructure.
  5. Salesforce and CRM Reporting – Consolidated data from emails, intranet, support and other enterprise systems give sales staff a complete account view.  Report views can provide managers access to activities, opportunities, pipeline and more, which can be accessed from anywhere and from a single system.

Ultimately, enterprise search is critical for any knowledge-based business or industry. The solution not only improves internal and external access to data, but if implemented correctly, it will improve the value of that information as well.

According to Coveo, the average employee spends more than 20 percent of their time searching or recreating enterprise information - time that could be spent advancing broader company initiatives. Experience the true benefits of enterprise search and see how this user-friendly solution can enhance your company’s daily productivity.   

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