HootSuite, the first social media tool to offer scheduled updates to social networks, recently launched HootSuite University a new venture designed to educate current HootSuite Pro users on best practices for using the social media management tool, as well as some of the most popular social media sites like Facebook, Twitter, Linkedin and YouTube.  The fact that there are no other companies offering the same level of training in this format is a bit disappointing. We’ve all seen hundreds of seminars, conferences and so on that say they have the solution, but the majority of them are just too time and cost prohibitive.

HootSuite University offers an array of modules that have quite a bit to offer a wide range of industry professionals from large multinational companies to small business owners and freelancers. Users can access HootSuite University from multiple platforms to gain knowledge and strengthen their social media skills – whether they are in the office or on the go. I look forward to spending a long afternoon at one of my favorite coffee shops attending HootSuite University on my laptop.

The University includes the following:

• Video Tutorials
• On-site Testing: "Solidify skills on HootSuite and social media topics"
• Directory Listing: All HootSuite University graduates get placed within the HootSuite University Social Media Consultants Directory
• Social Media Training
• Webinars
• Certification Program

…and I'm sure much more to come.

Access to HootSuite University is $26.99 a month (which includes an upgrade to the Pro Plan at an additional $5.99 per month)  and just $21.99 per month for Pro Plan users, which is quite a bargain compared to what other companies are charging for 1 or 2-day seminars. HootSuite is also offering a free 30-day trial for those that are not currently using the management tool, but does require you to submit payment details prior to using the trial. I have been a longtime user of HootSuite and think this new addition is an excellent opportunity for all of us “Hootees” to sink our industry teeth into.  

Become a HootSuite Certified Professional

I believe the HootSuite University Certification will be a welcome addition to social media resumes and an added credential for any social media professional. A solid measurement of the skills required within such an ever evolving industry will help assure both potential clients and/or employers that they are working with a qualified professional. The program caters to all skill levels and allows users to progress at their own pace. The syllabus includes special guest speakers along with topical case studies, access to private forums and even PDF transcripts.

The fast-paced evolution of the social media space makes keeping up with the constant churn of new sites, apps and tools a constant battle.  HootSuite has really taken a step forward by giving the masses a place to really examine what’s next for social media while also enlightening users on topics that may get overlooked in the day-to-day grind. As I mentioned earlier in this article, none of HootSuite’s competitors such as TweetDeck and Seesmic are doing anything like this at the moment, which still boggles my mind, although it is likely that many will follow suit very soon. I’ll definitely be taking some time to thoroughly investigate all that HootSuite University has to offer over the upcoming weeks. Until then fellow “Hooters” or is it “Hootees,” enjoy this new offering and please feel free to send me feedback on your experience.