Kentico CMS is frequently making updates to enhance their platform, but the recent upgrade to version 6 constitutes as their biggest release ever. Taking slightly more development time to release v6.0 as it did to develop all previous versions (from v3.0 to v5.5 R2), Kentico CMS developers can finally take advantage of the recent upgrade improvements as they develop new websites and update existing sites with version 6.  

One may be asking, “Why should I upgrade to Kentico CMS 6?” As a Kentico Certified Developer with experience updating existing sites, from v5.5 R2 to v6.0, I can confidently say v6.0 provides features and improvements that allow for a more rapid, flexible, and productive development for both developers and users. There are many new features to talk about within version 6, but I’d like to share some insight on two major improvements in particular that make v6.0 a complete customer experience management platform – Kentico’s Enterprise Marketing Solution (EMS), and the new E-commerce feature.

Kentico’s newest product, the Enterprise Marketing Solution (EMS), is an integrated Customer Experience Management solution – serving as an extension of Kentico’s CMS Ultimate Edition with additional marketing and enterprise features. Kentico EMS enables marketers to achieve instant marketing results by providing a complete and fully integrated suite of tools to quickly deploy campaigns, acquire valuable data, and increase their ROI. With EMS, marketers have increased control over the measurement of their digital marketing activities with features like A/B testing, Campaign and Conversion Management, Lead and Engagement Scoring, and Content Personalization – increasing productivity within your sales and marketing teams.

Kentico’s new E-commerce feature now contains a better user interface; Kentico version 5.5 R2 and older models were built from 4 different namespaces, while version 6 was condensed to one namespace containing default implementation of all providers and their methods. Additional version 6 e-commerce features include new site separation, new product types (including paid membership donations, e-products, and bundles), shipping calculations, and text options for ordering customized products. 

With the addition of these two features, Kentico CMS 6  provides developers, marketers, and content administrators with a highly flexible and robust CMS and customer experience management platform. Has your company upgraded to Kentico CMS 6 yet?