Verndale Newsletter April 2012

New at Verndale

 

Verndale has been named a Pacesetter by the Boston Business Journal, an award that recognizes Verndale as one of Massachusetts’ fastest-growing private companies.  On April 26th, Verndale Founding Partner, Sean Scollin proudly accepted this award at the Westin Copley Place Hotel, in which Verndale ranked 32 out of 73 companies. This is the fifth consecutive year Verndale has been honored as a Pacesetter.

Verndale’s Search Engine Marketing Director, Sean Rusinko, will be speaking at the annual New England Direct Marketing Association (NEDMA) Conference & Exposition, on May 17th from 10:30-11:40 A.M. Register today to here Sean discuss, Your GPS for Marketing Success” and other business experts cover a variety of topics from social media to analytics.

We welcome Julie Malinowski as our newest Account Manager. Prior to joining Verndale, Julie worked at Staples where she gained multiple years of account management experience and managed a portfolio of 30 key clients. Julie holds a B.A. in Sociology from Boston University in Boston, MA.

Manhar Trivedi joins our Engineering Team. Manhar comes to us from Pinpoint Global Communications, where he worked as a Software Engineer at the Nashua, NH office. Manhar received a Master’s in Information Systems from Northeastern University in Boston, MA.

We congratulate Family Life and CREE on the recent launches of their corporate websites and welcome Tufts CTSI and Providence Equity Partners LLC as this month’s newest clients. 

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Getting Your Creative Juices Flowing With Mind Mapping

 

Getting Your Creative Juices Flowing With Mind Mapping

As a designer, have you ever sat there and tried to figure out what your next thought or design may be? You may spend countless hours starting then erasing the work in front of you hoping that a more complete vision will suddenly just appear in your...

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Quick Questions with Paul Caponetti – Verndale’s 2011 Sitecore MVP

 

Quick Questions with Paul Caponetti – Verndale’s 2011 Sitecore MVP

Last week Sitecore released their list of 2011 Sitecore Most Valuable Professionals (MVPs), which included Verndale’s very own Sr. VP of Development, Paul Caponetti. This award now gives Verndale two Sitecore MVPs, with Sean Connell...

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Let Content Marketing Take the Driver's Seat

 

Let Content Marketing Take the Driver's Seat

Many businesses are realizing the power of content marketing (as an inbound marketing technique), knowing they have control of personally reaching out to prospects to generate relationships. But recent studies have shown inbound marketing is...

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Technology Spotlight
 
Sitecore MVP Award  

Sitecore MVP Award

Verndale is pleased to announce that Paul Caponetti – Verndale’s Sr. VP of Development has made the list of 2011 Sitecore Most Valuable Professionals (MPV’s). The Sitecore MVP program recognizes exceptional technical community leaders who voluntarily share their web technology passion and commitment in an exchange of knowledge contributions.

For 2011, 52 individuals from around the world were selected to be members of the program which offers a number of benefits including access to technical resources such as alpha versions of Sitecore software, first release modules, full access to the Sitecore Developer Network and complimentary invitations to major events.   

Paul joins Sean Connell as Verndale’s second Sitecore MVP.   Learn more

 

Did You Know?

To help webmasters create content and make web sites more accessible to users, each major search engine has built various services that greatly influence how a site is ranked throughout the search engine result pages (SERPs). Some of the top services that a webmaster should consider to ensure proper website ranking include Sitemaps, Robots.txt, Meta-robots, and Rel-nofollow.

Contact your SEO team to help better understand the implementation of these elements.

VerndaleTV

Check out our featured video from VerndaleTV - the online video resource for digital marketing news, strategies, tips and techniques.

Social Media Use in the Enterprise

Social Media Use in the Enterprise

Websites that Work

Our monthly choice for the coolest sites on the Web.

Linknotify.com

Linknotify.com is a clean, easy way to see all the links your Facebook friends share, without all the noise about what they're eating, doing or watching on TV.

   
27 percent

B2B marketers increased their use of blogs by this percent in 2011 according to the B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, making it the third most common content marketing activity out there.

Source: ContentMarketingInstitute

   
1.43 billion

eMarketer predicts there will be this number of social network users in 2012, a 19.2 percent increase over 2011 figures.

Source: eMarketer

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