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This holiday season, Verndale has teamed up with their friends at Hope for Limpopo, a non-profit organization dedicated to supporting impoverished women, children and families, many of whom are affected by HIV/AIDS in the Limpopo Province of South Africa.
Please join us in the effort to spread Holiday "Hope" to those in need.
On December 9, the Verndale team
enjoyed their holiday party inside the stylish Foundation Room at the House of Blues Boston.
Be sure to check out our Flickr and Facebook pages for photos of the night’s festivities.
Members of
Verndale’s Sitecore certified team took part in Sitecore’s .NET Developer Course earlier this month – arming them with the training needed to
master Sitecore CMS development practices.
Check out our press release for more
information about the .NET certification training for Sitecore 6.5.
We congratulate RI Living and Continuum on the launch of their corporate websites, and welcome Texas Instruments, Nellie Mae Education Foundation, Cree,
Inc., Advanced Power Services Inc., and Aids-FreeWorld.org (a TIDES Canada Initiative project) as this month’s newest clients.
Best wishes for a happy and healthy 2012.
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Social Media Networks are constantly changing and updating their platforms, and now it’s Twitter’s turn. Going through their second platform re-design (just last year they rolled out the #newtwitter design), Twitter is creating a faster, simpler...
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Google and other web search engines are continuously making updates to their search algorithms in order to increase search rankings and traffic flow. Each year, anywhere between 500 and 600 algorithm updates are made to the Google search...
Read Full Article
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Google+ (also nicknamed G+, Google Plus, Plus) is quickly hitting the business market. Since the rollout of Google+ Pages for businesses just a little over a week ago, 61 percent of the top 100 brands in the U.S.
have created Google+ pages.
With...
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Members of Verndale’s program management, search engine marketing, and engineering teams recently became Adobe Certified Experts (ACE) – demonstrating their proficiency with the Adobe Test&Target product, part of the Adobe® Digital Marketing Suite of applications for online
business optimizations.
Adobe Test&Target gives marketers a conversion website optimization tool with the necessary capabilities to continually make their online content and offers more relevant to their customers—yielding greater conversion.
Test&Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content—all from a single application.
With Test&Target, marketers have direct control to quickly and continually:
- Execute multiple A/B testing and multivariate testing (MVT)
- Measure effectiveness and relevance of content across any online channel
- Increase content relevance through segmentation, targeting and automated personalization
To learn more about how your business can leverage Adobe Test&Target to optimize, track, and test your website, contact a Verndale rep today.
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Did You Know?
Last month, Google made a significant improvement to its ranking algorithm – providing users with fresher, more recent search results.
This improvement impacts roughly 35% of searches, and better determines when to give you more up-to-date and relevant results for three main areas of freshness: (1) Recent events of hot topics, (2) Regularly recurring events, and (3) Frequent updates.
Each of these types of queries demands the most recent content for a particular topic in their own unique way.
For example, if you are searching for the most recent information about a current event like the Republican presidential debate, or latest news about the NFL Playoffs, you’ll see more results that may be only a minute or two old.
Check out our recent SEM
Tip to learn more about how you can take advantage of the changes brought about by the freshness update.
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Check out our featured video from VerndaleTV - the online video resource for digital marketing news, strategies, tips and techniques.
What is a Web Prototype?
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Websites that Work
Our monthly choice for the coolest sites on the Web.
About.me lets you quickly build simple and visually elegant splash pages that points visitors to your content from around the web.
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| 35.3 billion |
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Retail e-commerce spending for the first 56 days of the November – December 2011 holiday season reached this amount, marking a 15% increase over the same period last year.
Source: ComScore
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| 65 minutes |
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According to a new forecast by eMarketer, U.S.
adults now average this much time on their mobile phones each day – a 30% increase over last year and 21 minutes more than the daily consumption of print magazines and newspapers combined.
Source: eMarketer
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