Verndale Newsletter July 2011

New at Verndale

 

Verndale was recently honored with a Gold Medal in the category, “Best Website Design” for its work on the Symmons corporate website during New England Direct Marketing Association’s (NEDMA) 30th Annual Awards for Creative Excellence on June 29. Congratulations to our creative team and friends at Symmons for achieving this recognition.

Javier Vasquez joins our team as our newest Support Engineer.  His previous experience includes working as a Technical Supervisor at Cape Mac Computers in Falmouth, MA and working as a Systems Engineer at Bay State IT in Pembroke, MA.  Javier holds a B.S. in Computer Science with a minor in Mathematics from Salem State University.
 
Angie Tung joins us as a Project Manager. Prior to Verndale, Angie worked as a Product Manager for over four years at National Public Radio (NPR). She holds a B.A. in Music from Florida State University and received her M.A. in Visual and Media Arts from Emerson College.

Kush Rustagi joins us as our Search Marketing Consultant. Kush comes to us from FlipKey – a TripAdvisor company located in Boston, where he was employed as a Digital Marketing Associate. Kush holds a B.A. in Philosophy from Dartmouth College.

Lastly, we congratulate the Children’s Hospital at Scott & White on the recent launch of their corporate website, and welcome United States Courts, Business Software Alliance, Imagine Philanthropy, and Brookline.com as this month’s newest clients.


the 6th Floor grab our rss feed
   

The Evolution of the Semantic Web - Part 1

 

The Evolution of the Semantic Web – Part 1

So you've become an avid tweeter, you can't go a day without updating your Facebook status and you can’t remember what it was like to not be on Linkedin. You are officially a “2.0 aficionado.” Life is good and you're on top of the digital world when...

Read Full Article

 

8 Ways to Make Your Corporate Website More Social

 

8 Ways to Make Your Corporate Website More Social

Is your website social? Does it tweet, share, and like your content? I hate to be the bearer of bad news, but with over 140 million tweets sent per day and 30 billion pieces of content shared each month on Facebook, you might want to get a bit more...

Read Full Article

 

5 Best Practices of Content Management for Content Authors

 

5 Best Practices of Content Management for Content Authors

The Web has completely changed the way businesses communicate with their clients, prospects, employees and partners. Content is still used to help, maintain, sell and service customers, but is produced and distributed faster than ever before...

Read Full Article

 
Technology Spotlight
 
Sitecore CMS -      
Packaged for Success  

Sitecore CMS – Packaged for Success

Sitecore CMS has recently gone through a platform categorization and rebranding effort as it begins to reposition its enterprise leading suite of tools. 

On the heels of a price restructuring, Sitecore has decided to bundle its suite of products to best meet the growing challenges of most Marketing and IT professionals. Sitecore’s simplified offering provides a clear and integrated approach across each of its tools.

The main products now include:

  • Web Content Management (WCM) – Sitecore’s flagship product, offering the best in-class Web Content Management including mobile capabilities, multilingual, SEO, web forms and more.
  • Digital Marketing System (DMS) – The DMS is Sitecore’s latest packaged online marketing suite, which reinforces the concept of engagement. Analytics, Automation, Email Marketing and Sales Intelligence round out this offering.
  • Customer Engagement Platform (CEP) – The CEP is a bundled offering that pairs the traditional Sitecore CMS and it’s Digital Marketing System in one. It’s a cost-effective package designed for a true integrated management and marketing approach.
  • Solution Accelerators – Sitecore’s pre-built extensions integrate seamlessly, and include E-Commerce, Intranet Portal and the Foundry solution.
For more information regarding Sitecore’s realignment of packages and pricing, contact a Verndale rep or visit Sitecore.net.
 

Did You Know?

With the recent launch of Google +, Google also announced +1 reporting, available through Google Webmaster Tools – as well as Social Tracking in Google Analytics.

Using Google’s reporting tools to track your +1 performance, you’ll be able to learn the audience placement, demographics, quality, searches, impact and more, which can help shape your future marketing campaigns. Take advantage of Google’s +1 reporting to help you understand the value +1 brings to your website and the effect it’s having on your website’s rankings.

For more information on Google’s +1 reporting, contact your SEO team.


VerndaleTV

Check out our featured video from VerndaleTV - the online video resource for digital marketing news, strategies, tips and techniques.

"International SEO Best Practices"

International SEO Best Practices

Websites that Work

Our monthly choice for the coolest sites on the Web.

Topsy

Topsy is a real-time search engine powered by the Social Web. Unlike traditional Web search engines, Topsy indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain queried.

   
20 million

In its first three weeks of existence, Google+ has reached approximately this many worldwide users – with the U.S. consisting of just over 5 million users.

Source: comScore

   
20 percent

Last month, the Google Chrome internet browser surpassed this amount of worldwide browser market share, a dramatic increase from 2.9% recorded in June 2009.

Source: Wall Street Journal

Follow us on       
            Facebook! Follow us on LinkedIn! Follow us on Flickr! Follow us on Twitter!
Get in touch!   e: contact@verndale.com   t: 866.942.VERN (8376)
Home  |  Services  |  Portfolio  |  Our Thinking  | The Difference  |  Who We Are

Copyright © 2011 The Verndale Corporation. All Rights Reserved.