Verndale Newsletter March 2011

New at Verndale

 

For the fourth consecutive year, Verndale has been named a Pacesetter by the Boston Business Journal, an award that recognizes Verndale as one of Massachusetts’ fastest-growing private companies. Be sure to check back next month to see how Verndale ranks.

Verndale thanks the Nonprofit Technology Network (NTEN) for hosting a great conference in Washington, D.C. this month. The 2011 Nonprofit Technology Conference provided attendees with the opportunity to network, learn and collaborate, while enjoying a wide mix of social events and seminars. 

Verndale will also be attending Dreamcore 2011, a Sitecore developer and partner conference being held at Boston’s Park Plaza, April 19-20. Members of the Verndale consulting, sales and engineering teams will be on hand to learn about Sitecore’s leadership, technology and forward-thinking product roadmap.

Additionally, Verndale will be exhibiting at the 2011 Greater Raleigh Chamber Business Expo in Raleigh, NC, April 20. Members of Verndale’s Southeast Regional Office will be on hand to discuss the latest digital marketing trends and technologies – be sure to stop by and visit Verndale at booth #935.

We’d like to welcome Chase Oliver as our newest Technical Analyst. Chase comes to us from Liberty Mutual Insurance Group in Portsmouth, NH, where he was employed as a Business Systems Analyst. Chase holds a B.S. in Information Design and Corporate Communications, as well as a concentration in Web Design and a minor in Information Technology from Bentley University.

Bob Marx joins us as a Business Development Executive. Bob’s most recent position was at Transamerica Investments in Boston working as a Regional Wholesaler and Regional VP. Bob graduated from Arizona State University where he earned a B.S. in Interdisciplinary Studies with a dual concentration in Business and Communications.

Amanda Walthall joins our Project Office as a Project Coordinator. Amanda previously worked as a Project Assistant for the Office of Regional Outreach in Bridgewater, MA. Amanda holds a B.A. in Communications Studies from Bridgewater State University.

Lastly, Trevor Campbell joins us as a Tech Lead. Trevor’s most recent work experience was at Tank Design where he was also employed as a Tech Lead. In addition to Tank Design, Trevor’s web development experience includes working at Molecular, Inc., Weymouth Design, Inc. and Mindseye, Inc. Trevor holds a B.S. in Computer Science from Northeastern University.

Lastly, Verndale would like to welcome Zildjian, NeoSystems Corp., Cancer Care Ontario, Tufts Health Plan Medicare Preferred and Hope for Limpopo, Inc. as this month’s newest clients.


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10 Tips for Creating an Effective Landing Page

 

10 Tips for Creating an Effective Landing Page 

Remaining competitive in the world of online marketing is a challenge that many businesses are facing today. The online sales rate is only increasing and online competition is fierce. Most organizations are not only learning how to develop a strong online…

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Workflow Automation with the Kentico CMS

 

Workflow Automation with the Kentico CMS

A defined workflow sets the foundation of every efficient business process. Whether a company is hiring a new employee, managing a lead, processing a sale or updating website content, every task must be properly transferred to the appropriate…

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SEO Tips and Tricks for the Spring Season

 

SEO Tips and Tricks for the Spring Season

Make this spring your “SEO Season.” Don’t let the final days of the winter blues cause your SEO efforts to fall by the wayside. It’s time to spring forward with these SEO tips and tricks and get ahead of your competitors in search engines. Use these SEO tips…

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Client Spotlight
Get to know Verndale's clients:


Martin's Point  

Zildjian

Founded in 1623 and headquartered in Norwell, Massachusetts, the Avedis Zildjian Company is the global leader in cymbals and the oldest family-owned business in the United States.  One of the most respected legacy brands in the music industry, Zildjian cymbals are played by top artists throughout the world who represent every musical genre, from rock to classical music.

Zildjian is working with Verndale to extend their current Sitecore CMS implementation.

Learn more
 

Did You Know?

There are several free tools available that you can use to evaluate the speed of your website including Page Speed, YSlow and WebPagetest.  You can use these tools to assess your site’s load time and analyze any performance issues – then improve the load time of your website by optimizing different elements on the page. (e.g. images or HTTP requests). Since Google strongly believes that a faster website provides a better user experience and reduces operating costs as well, then websites that load faster are going to be rewarded higher rankings.

Be sure to check out VerndaleTV’s featured video this month for more information on Increasing Site Performance.


VerndaleTV

Check out our featured video from VerndaleTV - the online video resource for digital marketing news, strategies, tips and techniques.

"Increasing Site Performance"

Increasing Site Performance

Websites that Work

Our monthly choice for the coolest sites on the Web.

Nimble

Nimble is a social CRM platform that integrates contacts, calendars, emails and social media – all in one place – enabling professionals to stay better connected to attract and retain the right customers.

   
94 percent

A recent report by GroupM and comScore recently revealed that overall search click-through rates increased by this amount when consumers were exposed to both search and social media.

Source: Search Engine Land

   
100 million

Earlier this month, LinkedIn exceeded this amount of worldwide members. The professional networking site is now growing at a rate of approximately 1 million new members every week.

Source: LinkedIn Blog

 

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