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Verndale has been named the 2012 North American Sitecore Site of the Year winner for Best
Professional, Business, and Professional Services site for its work on Iron Mountain’s corporate website.
Thank you to our partners at Sitecore, Iron Mountain, and the entire Verndale team who made this accolade possible.
For the fifth consecutive year, Verndale has been named a Pacesetter by the Boston Business Journal, an award that recognizes Verndale as one of Massachusetts’
fastest-growing private companies.
Be sure to check back next month to see how Verndale ranks.
Susan Cruickshank-Mercier joins our team as a Senior Support Quality Assurance Engineer.
Prior to joining Verndale, Susan worked at Swap.com where she was employed as a QA Analyst.
Susan holds a B.M.
with a minor in English from the University of Massachusetts, Lowell and also holds a certificate in Web Design from Sessions College for Professional Design.
Graham Holt joins us as a Technical Trainer.
Graham comes to us from Electrical Geodesics, Inc.
where he was employed as a Support Manager and Technical Trainer.
Graham holds a B.A.
in Earth and Environmental Science with an emphasis in Physics from Whittier College in Whittier, CA.
Michelle Remeny joins our Program Management team as a Project Manager.
Prior to Verndale, Michelle worked as a Project Manager at SurfMerchants, LLC.
Michelle holds a B.A.
in English with a minor in Psychology from Boston University. She also received her diploma for Professional Interior Design from PCDI School of Interior Decorating in Atlanta, GA.
Lastly, we welcome Nazo Tajrian as our newest Engineer.
Nazo comes to us from MedTouch, where he was employed as a Web Application Developer.
Nazo is Sitecore 6.4 certified and earned an Enterprise Solution Developer certification from Clark University in Worcester, MA.
Verndale congratulates the Nellie Mae Education Foundation, Lytron, and Hancock Natural Resource Group, Inc.
on their recent site launches and enhancements.
Lastly, we welcome Tufts OASYS, Church Communities, Inc.
and West Monroe Partners, LLC as this month’s newest clients.
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Many small to medium businesses leverage pay-per-click (also known as cost per click) search ads to drive sales to their website and generate conversions online.
While many companies decide to invest in paid advertising online, they do so without taking time to...
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Article
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It feels like every time I access the World Wide Web, I come across another new social media platform.
While some have quickly gained momentum as "the hottest" social channels to hit the internet, we can all agree that social media is here to stay. While Twitter and...
Read Full Article
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Sitecore Specialization – CRMvision
Verndale has joined the elite community of Sitecore specialized partners with its latest
certification in Sitecore’s specialization component, CRMvision.
This recent accolade demonstrates Verndale’s depth of CRM integration experiences across several Sitecore clients – most specifically, its work on the Borgata Hotel Casino.
The Borgata Hotel Casino offered a unique CRM project that was aimed at tightly integrating Sitecore with MS Dynamics for their “My Borgata Rewards” customer interface.
The goal of the deployment focused on centralizing multiple stores of customer-related data while tying in other third-party systems to easily access CRM data on demand.
This included more than just web data such as: customer visits, player card activity, casino games played and money spent, accommodation preferences, movies watched, and other services leveraged while at the Borgata Hotel and Casino.
Learn
more about Verndale’s latest certification within Sitecore’s Specialization Program.
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Did You Know?
As you work to create content that satisfies search engine robots, it’s also necessary to appeal to the “humanized” user – which requires the development of relevant and easily consumable content.
However, there are some search engine limitations you should be aware of, such as poor link structure, query matching, and non-text content.
Poor link structure can ultimately diminish the “trust” your website gains through the absence of quality links on your site.
Query matching is important as search engines try their best to match what users search for and how they spell it, so be sure to double-check the language and exact matches to properly reach your target market.
Lastly, non-text content such as images, videos, plug-ins, etc.
do not contain HTML format for search engine spiders to crawl, making this content virtually invisible.
Be sure to properly optimize or repeat this content in text format,
allowing search engine spiders to crawl and index it correctly.
Work with your search engine marketing team to gain a
better understanding of how to avoid these search engine limitations.
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Check out our featured video from VerndaleTV - the online video resource for digital marketing news, strategies, tips and techniques.
International SEO Best Practices
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Websites that Work
Our monthly choice for the coolest sites on the Web.
Timehop is a web service that sends a daily email of the user’s activity on Facebook, Twitter, Foursquare, and Instagram, from exactly one year ago.
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| 3.6 % |
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In January, Pinterest beat YouTube, Reddit, Google+, LinkedIn, MySpace, and also edged out Twitter with this amount of monthly referral traffic.
To compare the amount of growth seen with this latest social network, Pinterest only had 0.17% of referral traffic in July 2011.
Source: Mashable
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| 3 million |
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Within the weekend following the March 16 launch of Apple’s highly anticipated iPad 3, unit sales topped this amount – making it the most successful iPad debut ever.
Source: Huffington Post
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