Verndale Newsletter May 2010

New at Verndale

 

Verndale would like to thank the organizers of the New England Xpo for Business for hosting a great show earlier this month. During the event, Verndale team members met with hundreds of local and regional business owners. Additionally, Joe Zarrett, President of Verndale hosted a seminar titled, "Master Your Website: Cutting-Edge Strategies to Beat the Competition." Download the presentation and learn key tactics for staying ahead of the competition.    

Also, be sure to check out a recording of Verndale's latest webinar, "Getting the Most out of Google Analytics." SEM Director Sean Rusinko presented tips and techniques on how to identify and leverage key analytics data, attract and engage more visitors, increase conversion rates, and improve your website's ROI.

Lastly, members of Verndale's consulting and engineering teams will be leading a round-table discussion for the Boston Chapter of SIM (Society for Information Management) on June 1st, from 1:30 - 5:00pm. The topic of discussion will be, "Selecting and Implementing an Enterprise Content Management Solution."

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The Rise of Location-based Advertising

 

The Rise of Location-based Advertising

I drove past a billboard this morning advertising Verizon Wireless on Twitter. Sitting in traffic my eyes immediately fell upon it as the lowercase “t” jumped out at me like a social media monster that had escaped the solitary confinement… 

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The Perils of Selecting the Wrong Content Management System

 

The Perils of Selecting the Wrong Content Management System

With an increased frequency of reports citing that the US economy is on the mend, businesses large and small are dusting off their checkbooks. Greater confidence in the economy and recent demand increases for goods and services have many organizations…

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Social Media Optimization (SMO): The New SEO

 

Social Media Optimization (SMO): The New SEO

Although the latest buzzwords may sound exciting, do you really know what it means to “Digg,” “Stumble,” “Tweet,” or “Twackle?” Does the fact that you not only know these words, but are using them around…

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Ongoing Engagements
Iatric Systems

Foley Hoag’s Emerging Enterprise Center

Verndale worked with Foley Hoag to design and develop an award-winning site that dramatically increased the volume and quality of traffic to their Emerging Enterprise Center website. Since the launch, site visits have increased by 280% with nearly 80% of total traffic coming from new visitors. Page views, time on site, and other key statistics all indicate an active and engaged audience.

Read Full Case Study

 

Did You Know?

Jumpstart, Verndale's all-in-one web marketing and technology suite for small business offers Content Management, Email Marketing, Ecommerce, Customer Relationship Management and Reporting & Analytics capabilities.

Verndale's Quick Convert allows you to efficiently integrate the Jumpstart all-in-one, web marketing and technology suite into any existing website. Quick Convert can be implemented by leveraging your existing business strategy, architecture and design - no matter the technology your current site is built in.

Take a tour or request a demonstration.


Websites that Work

Our monthly choice for the coolest sites on the Web.

Bagtheweb

http://bagtheweb.com
BagTheWeb creates and supports a new Web curation tool called bag. Via bags, users can collect, publish, and share curated Web content in a simple and exciting way. Web content forms content networks, users form social networks, and content and social networks further connect.

   
5 years

This month marks the 5th anniversary of YouTube. The video-sharing site has exploded since its inception, currently receiving over two billion views per day with more than a day's worth of video being uploaded every minute.


Source: YouTube Blog

   
$5.9 billion

2010 first-quarter internet advertising revenues in the U.S. This marks a 7.5% year-over-year increase and the highest first-quarter revenue level on record.


Source: Interactive Advertising Bureau

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