Write your pages for your users, not for PageRank − have you ever heard this? Have you ever thought that while your pages were acclimating to search engine spiders, your message was being compromised?
In order to make sure your website is found, you need to understand why some sites are being penalized and why others are always ranking on top.
It’s the same in sports. If you are racing against ten other competitors of similar size and strength, but one is continuously on top, then chances are it’s the technique and mentality that is separating him/her from the others.
Make writing for your users your SEO method for 2010. Here are some page ranking tips for 2010:
How to Achieve High Rankings
If earning a high PageRank is one of your goals for 2010, then here are some simple techniques you can use to improve your results.
Focus on Long-term Success – While technical SEO methods, such as keywords and Meta tags, influence your page ranking, informative content contributes to your site’s relevancy score and long-term success. The more relevant your content is to the search term, the higher your site will appear in the results.
Write Professional Tags – While the Meta keywords tag is ignored by Google, Meta titles and descriptions and H1 tags can improve your page’s relevancy. These tags should be well-written and accurately represent the page.
Maintain Smart Copywriting - We all know that website copywriting is important, but smart copywriting is targeted and well-written, enhancing page rankings and magnetizing users. Your copy should include targeted keywords that are repeated throughout the page. Avoid distracting users with too much repetition and make sure your SEO copywriting reads well for the user.
Enhance Website Popularity – One way to improve PageRank is to ensure your website is popular by using a strategic method called link building. Search engines judge the credibility of a website by determining the quality and number of external websites that are linking to your page. Promote your content by linking to relevant websites, issuing press releases, and engaging in social networking channels.
Monitor Your Page Ranking – There are many different “rank checking” tools you can download and use to check your page’s visibility. You can view your Google PageRank score by downloading the Google Toolbar. It is important to monitor this as often as you can to ensure your website is reaching users and attracting quality traffic to your site.
If your site is not appearing high in the search results, then you may want to consider a pay-per-click campaign to gain exposure. Make 2010 the year for high PageRank that sets the foundation for long-term success.
Get ahead of the SEO curve and be the competitor that continuously dominates your field.