7 Key Tactics for SMBs to Leverage in Digital Marketing

2011 saw an overall rise in the amount enterprise-level companies and SMBs invested in digital marketing. Begin 2012 by setting up a strategic digital vision for your business to beat the competition this year. Lower marketing costs, drive more traffic to your website, and acquire and convert more sales leads. Follow these tips, and your competitors won’t know what hit them.

• Small business will look for lower marketing costs: This can be achieved through effective website marketing and regularly optimizing your website content and tags to be a better fit with the search engines.
• Free local advertising: If you have not updated your Maps listings on all the search engines, we recommend you do so. Also, check out Google Places; take the time to fill out all the details, and spend additional time on each category (if necessary).
• Free social media advertising: Why pay out lump sum fees to be a member of an “industry association?” Challenge the high fixed costs / charges of Directories & Associations, or even better, join your local business online community which is free.
• Business blogs: All small business owners should start writing a blog. Use blog platforms like Word Press to develop a coherent company voice for your customers.
• Low-cost PR campaigns:  Amazing communication results were delivered in 2011 by PR WEB and Free Press Release, and we expect to see that upward trend continue in 2012.
• Reach new audience: Mobile Usage with 3G, 4G, and iPads will bring access to a new audience for small businesses and a new approach to search.
• Internet profile maintenance: Keeping track of all the new internet accounts and listings means the consistency of your business profile is critical. Set up a system to update all your internet profiles regularly; inter-linking among these assets allows users to stay within your companies “viral loop.”

If you would like to know how to integrate all of these strategies into your current marketing portfolio, please contact our Digital team.