Analyze All of Your Inbound Links

Obtaining high-quality inbound links to your site is central to SEO efforts, which is why it is important to know who is linking to you. Performing a “link:yourdomain.com” search in the major search engines will return a sample of the sites that are linking to you. In order to obtain a full list of sites, both Google Webmaster Tools and Yahoo! Site Explorer  offer website owners access to a full list of inbound links to their site. Analysis of these links will help you understand who your online audience is and which content they value, which should help guide you in creating new content. Work with your search team to ensure you are getting the most out of your inbound link analysis.