Be Wary of Nofollow Links

When looking for links for your sites, one thing to keep in mind is the “nofollow” attribute. Nofollow tags are added into the HTML link code and their purpose is to basically tell search engine spiders to not look at your link. If you are looking to set up a link exchange and the target site uses nofollow tags, you might as well forget about it because the search engine benefit will be minimal.