Choose the Right Blog Platform for the Best SEO Result

Businesses with corporate blogs receive 55 percent more traffic than businesses without one, according to a Mashable article on corporate blogging. While a well-maintained corporate blog can increase website traffic, it can also serve as a repository of real insight and opinions shared by your employees. If your company is going to take advantage of a corporate blog, make sure you are using the right blog platform for the best SEO results. The best option for SEO is to use a self-hosted blog platform within your content management system (CMS) in order to achieve long-term SEO benefits like the flexibility and control over your content, source codes, files and domain credibility among search engines. Leveraging your CMS and the taxonomy of your website, you can easily highlight and share blog posts on related web pages.  It is also important to keep the blog on the same domain as the main site because it can help with the external linking strategy. Blogs typically attract links, which will help the overall credibility of your website.  Finally, by having your blog part of your main web analytics platform, you can get a better realization of your overall audience traffic and the content they’re consuming. If you cannot use a self-hosted option, then try using a blog platform like WordPress. Blogs that are hosted on WordPress.com are not only known to index quickly and rank well in all search engines, but can also be redirected with a 301 if necessary (not an option with many other hosted blog platforms). For more information on finding the best search optimized blog platform for your corporate blog, contact one of your SEO team members.