2 Commonly Asked SEO Questions

In this week’s SEM Tip, we answer two commonly asked questions in SEO.

What is PageRank?

PageRank is a value between 0 and 10 assigned by the Google algorithm, which quantifies link popularity and trust among other factors.

• The amount of PageRank a page can pass is a function of that page’s PageRank
• Pages start with a tiny PageRank and then accrue more PageRank as people link to the webpage
• PageRank is split evenly between links on the page (PR-2/10 links > PR-3/30 links)

What is the breakdown of Google’s algorithm?

According to a survey conducted by SEOmoz, leading search marketing professionals agree that Google’s algorithm is broken down in the following way:

• 23.87%: Authority of Host Domain
• 22.33%: Link Popularity of Specific Page
• 20.26%: Anchor Text of External Links to Page
• 15.04%: On-Page Keyword Usage
• 6.91%: Registration + Hosting Data
• 6.29%: Traffic + CTR Data
• 5.30%: Social Graph Metrics

Please contact your SEO team if you’d like to know more information about how these questions affect your bottom line.