Consider Implementing a Dynamic XML Sitemap

If you are regularly adding new content to your site, you may want to consider implementing a dynamic XML sitemap. An XML sitemap is a list of all URLs that you would like indexed by search engines. A dynamic XML sitemap is created through your CMS so that it is automatically updated every time a new page is added to the site, whether it be a blog post, news story, or press release. This will ensure search engines find your new and "fresh" content, which is valued by search engines, therefore increasing the chances of it ranking highly. It will also save time by not having to manually update the XML sitemap. Work with your search team to develop a strategy for your XML sitemap.