Create Link Bait to Drive Up Your Number of Incoming Links

“Link bait” is a term given to content that is created specifically to attract links from other websites. Content that is link bait is often funny, interesting, useful, late-breaking, or valuable. Successful link bait can naturally attract hundreds of links from blogs, forums, and other sites. Building content that becomes bait is a hard task. For ideas, try to think outside the box. You could make a top 10 list related to your industry, build a useful tool, or be the first to write about a relevant news story. Be creative!