Do Not Dismiss Directories

Inclusion in the three main directories is a key factor within the major search engines? algorithms. Yahoo!, DMOZ, and Business.com are human-edited directories that Google pays careful attention to. The first step is to find out if your site is listed in the directory. If your site has been around a while, chances are it has at least one category listing. The next step is to research the different categories in the directory to find which ones are relevant to the content on your site. The final step is to submit a detailed listing, which will be reviewed and either approved or denied by the editors. Yahoo! and Business.com charge for submissions, while DMOZ is free-of-charge. Work with your search team to identify opportunities for your site?s inclusion in these directories.