Domain Selection & SEO

It’s not a secret that search engines pay attention to keywords in the URL as a relevance factor and keywords as part of the actual domain name is also a powerful factor. If your domain strategy isn’t strictly focused on your brand name, then keeping in mind relevant, nonbranded keywords should be considered when selecting a domain. First, go directly to trusted registrars and whois companies in order to avoid domain name research theft. Searching for domains in the wrong place at the wrong time could put you at risk of squatters registering your domain before you, so if you’re strongly considering a domain that you’ve searched for, make a decision quickly. Secondly, take advantage of domain research tools such as the US Trademark Search or Just Dropped, among others. Also, purchasing a secondary market domain is another option if the domain you want has already been registered. Lastly, make sure to choose the right keywords in your domain name and leverage the Google Keyword Tool for keyword search volume. This will be a major factor in traffic grab for your website. If you’re interested in purchasing a domain name or learning more about domain research, contact the Verndale SEO team.