Don't Forget About Your Mobile Audience

comScore recently announced 35% of users now access the mobile internet daily, which is a 107% increase from January 2008 to January 2009. And according to a recent ABI Research Study, 70% of respondents use their mobile devices to conduct searches – a 14% increase from 2007-2008. For marketers, these statistics should help shape their online marketing plans in 2009, which many are calling the “year of mobile”. Some key areas of mobile marketing to consider include: