Existing External Link Refinement

Improve your organic rankings by asking those who link to your website to refine the link's anchor text. Many times, a link to your site will have your company or website's name as the anchor text, or worse, it might read "click here". First, compile a list of those websites linking to you by conducting a "link:yourdomain.com" search in any of the major search engines. Or, access Google Webmaster Tools to view a downloadable list of the anchor text used in all of your external links across the web. Then, go to these websites and contact the webmaster to request that the anchor text be altered to a non-branded keyword phrase that is relevant to your website and you want to gain visibility on. Work with your SEO Team to target the websites that wil l have the biggest impact on improving your site's visibility. Happy Thanksgiving!