Formulate a Google Wave Strategy Before the Competition

The much anticipated launch of Google Wave is just two weeks away and many marketers and developers have already been thinking about ways to leverage Wave as part of their web strategy. In case you haven't heard, Google Wave is a web-based communication tool where conversations (waves) occur between two or more people and acts as a hybrid form of email, web chat, IM, and project management software. Recently, Google announced Waves will have the functionality to be embedded anywhere on the web, which means you could leverage it as an enhancement to your website. Work with your Search and Web Strategy teams now to discuss the opportunities Google Wave can offer you before your competition does.