Get Familiar with Microsoft AdCenter Before the Integration

Since the announcement of the Microsoft–Yahoo! search deal a couple weeks ago, more details have emerged on how advertising will be managed following the integration. Bing will be the algorithmic search and paid search platform for Yahoo sites. Appearance of search on the Yahoo! sites will continue to be branded by Yahoo, with a "Powered by Bing" notation at the bottom of search results. Microsoft will also have the rights to integrate Yahoo's search technology into its own existing Web search platforms, but the Microsoft AdCenter dashboard will be used for both Yahoo! and Bing self-service PPC advertising, which is why it is important you get up-to-speed on working with AdCenter. Work with your search team to ensure you are ready for the integration so your PPC campaigns run without interruption.