Give Your Boring Site Viral Content

The best way to gain links to your site is the natural way – have others link to your content because they find it interesting or useful.  But, if your site is boring – it sells toasters for example – how do you get natural links to it? Every subject has something interesting you can spin off it. For toasters: How many deaths per year involve toasters? Is there anything interested about how the toaster was invented?  Use your imagination!