Google Caffeine is Here. How Does Your SEO Strategy Stack Up?

Yesterday, Google announced the completion of their new web indexing system, Caffeine. This major algorithm update provides 50 percent faster results and changes the types of results you will see on a variety of search terms. Google built Caffeine because “content on the web is blossoming - not just in size and numbers but with the advent of video, images, news and real-time updates, the average webpage is richer and more complex.” With the advent of the social media revolution and advances in content publishing technology, organizing the massive web has never been more difficult. So how does this affect SEO? Simply read into the above quote from Google to find your answer. Fresh content, social media involvement, and use of video will help prevent your site from getting buried beneath the noise. SEO and SMO are more important than ever, so work with your web strategy and SEO teams to align your efforts with the rapidly changing web.