Improve Your Conversion Rate

If you're running a PPC campaign, you probably keep a close eye on your conversion rate — the rate at which your PPC traffic performs a desired action on your site. The key to improving your conversion rate is sound testing. Landing page, ad copy, and CPC testing are the main techniques PPC advertisers utilize to improve conversion rates. Google and Yahoo! have user-friendly PPC dashboards that allow advertisers to easily swap out a landing page URL, ad copy creative, or adjust a CPC. During these testing periods, analyzing which page has the least bounce rate, which ad copy has the highest click-through-rate, and which CPC positioning offers you the best ROI will help you achieve the best possible conversion rate. And just think how much extra revenue you could bring in if you improved your conversion rate by just a few points. Work with your search team to ensure you are constantly refining your conversion rate through testing techniques.