Increase the Rankings of Your Social Pages

Where do your social pages rank? Page one? Page two? Examples of social pages that businesses use most often are a company’s Facebook page, Twitter page, and YouTube Channel page – all of which can rank in search engines, which helps maximize your brand’s real estate in the SERP. Another thing to note is links from social networking sites can also affect your website’s rankings due to an algorithm update made last year. If you’re using your social pages to promote your products and drive traffic to your website, then it’s important to optimize these pages to help them rank on important search terms. Make sure you’re using important keyphrases on these pages in your posts, tweets, descriptions, etc. so they are more likely to appear in relevant search results. Another way to increase the rankings of your social pages is to link to them from your homepage. This will increase their SEO value and impact rankings immediately if you use a branded term in the link, according to a recent Search Engine Watch article. Another way to increase rankings is to encourage users to “like” and "follow" your pages as much as possible. Try to post content that will invoke opinions and drive more traffic to your website. Lastly, keep your social pages updated with fresh, relevant content that incorporates your targeted keywords. Seems obvious, but it is a vital component to optimizing your social pages for search. Use these tips to provide your social pages with as much SEO qualities as possible so that their rankings improve. For more information on how to increase the rankings of your social pages, contact your SEO team.