Leverage Your Analytics Data With Your Online Marketing Plans

Your site's analytics software is not just a source to obtain traffic data from. Web analytics provide information on how your audience finds you, and more importantly, how they interact on your site once they land. Looking at important metrics like Top Pages Viewed, Time Spent on Site, and the Conversion Funnel Path can help you determine which areas of the site are most relevant to your audience – which should then help dictate what type of adjustments needs to be made. Work with your web analytics team or Search vendor to turn your web analytics data into actionable strategies for your site.