Leveraging the Alt Attribute

The Alt attribute is used in HTML to specify alternative text (alt text) that is to be rendered when the image to which it is applied cannot be rendered. For SEO purposes, the Alt attribute should state the purpose of the image, which helps search engines understand which keywords to associate with the image. Be sure to include your page’s target keyword phrase within the Alt tag to help reinforce the overall content theme for search engine spiders. For more information on adding Alt attributes to your images, contact your SEO team.