NoFollow Your Links

The “nofollow” tag is a piece of code that when added to links tells search engines not to follow that particular hyperlink.  Adding the nofollow tag to your links can help you in more ways than one.  First and foremost, it will not let the target website’s ranking affect the ranking of your site.  This is particularly important to take note of when you are linking to outside domains.  Secondly, nofollow links can help with the indexing of on-site content.  Your “About Us”, “Contact Us”, “Privacy Policy”, and other general pages that you are not trying to rank for should all be nofollowed.  There is a very little chance that these pages will rank highly in search engines, so why bother passing link authority over to them?