Optimize Flash with swfobject

Even with crawling advancements, Flash is still not really SEO-friendly, but we understand that there are very good reasons to use Flash, so in order to rank well with Flash-heavy pages, we recommend using “swfobject." Basically, swfobject is a JavaScript library that detects whether a visitor has support for Flash and shows alternate content (HTML content visible to search engines) for those not equipped with Flash. Your alternate content should include keyword-rich text, which is easily read and indexed by search engines and will therefore improve the Flash page’s visibility to your search audience. This is a recommended workaround for your video content along with video optimization techniques. Work with your SEO team to ensure your Flash content is optimized and getting the exposure it deserves.