Optimize Your 404 Trapping Page

It may seem odd to optimize a page that search engines frown upon when landing on, but a 404 page that employs SEO tactics can help the situation when it does happen. For a variety of reasons, search engine spiders often access an unavailable page on your site and it is important the 404 page is geared to help guide them back to the site as efficiently as possible. Placing keyword-centric links on the page will help spiders get back on track to crawling the site and will aid in their understanding of the keywords associated with the pages they link to. Work with your search vendor to develop a 404 trapping page strategy to help offset the harm to your site's credibility when they access this page.