Optimize Your Analytics this Year

Whether you're tracking website traffic with Google Analytics, WebTrends, Omniture, or another Analytics platform, make 2010 the year you optimize your analytics data. Optimizing analytics can include tying search engine visibility data with keyword-level traffic data, Conversion Optimization, and Referring Traffic Campaign Tagging. We'll discuss each tactic in upcoming SEM Tips, but for now work with your search vendor to establish website traffic goals so you can begin implementing analytics optimization efforts.