Optimize for Google Instant Search Results

With the launch of Google Instant, users can now scan a results page while still typing in a search query. How does this affect SEO? Google Instant really reinforces the need to have the primary keyword phrase throughout the page because Google highlights the text that pertains to the search query through the instant previews. In order to optimize your website for Google Instant, ensure the target keyword phrase is in your H1 tag, header and repeated throughout the page. This will help reinforce the overall content theme and bring users to click through. Another recommendation is to have a strong page design with a compelling call-to-action. Now that users are forming opinions on websites based on the instant preview, a captivating visual design is an important factor in the organic listings click through rate (CTR). Keep these tips in mind when optimizing your website for Google’s new instant functionality. If you have any questions, contact your SEO team.