Optimizing Social Media for SEO

As social media has started to become a channel unto itself, many people have been wondering what other connections SEO and Social have in common. Many businesses increase their brand’s visibility by creating profiles on social sites such as Facebook, Google+, Twitter, LinkedIn, YouTube as well as lesser known ones like Biznik, Quora, and About.Me.

Recently, a fantastic post was written by Kristi Hines on sem-group.net that the SEM team thought would be great to share with our readership. She details which sections of your social media profile are crawled by the search engines and exactly which links are followed. You can use these tips to optimize the search engine results page for your name or business, or simply do some social optimization since each social media website uses this info in its internal search pages.

Please see her post on How to Optimize 7 Popular Social Media Profiles for SEO.

For more tips on social media and SEO integration, please contact your SEO, PPC, and Social Media team.