Simple Online Reputation Management

In these times of a constantly growing and changing web environment, Online Brand Reputation Management is something marketers should take seriously. With the web 2.0 revolution and the ease in reading and publishing opinions, your audience is talking about you more than ever. One of the most basic tools for monitoring online buzz is Google Alerts. Sign up for free alerts to be emailed to you when certain chatter is being conducted on the keywords of your choosing. If you have an iGoogle page, have the Google News widget added to your dashboard so you can monitor online chatter on keywords of your choosing in real time. It’s also a good idea to consult with your Search vendor to explore other tools and strategies for ensuring you have an effective Social Media & Brand Reputation Management plan in place.