Take Advantage of Google's Rich Snippets

Google has been updating the SERP to include "rich snippets", which provide users with additional information for a site's listing. Rich snippets pull information from your site in the following forms: people profiles, reviews, videos, events, and recipes. In order to help Google provide this info into your rich snippets, you will need to make simple markup changes to your code. You can use the testing tool to validate your markup to make sure results show as you would expect. If you have any of the above content forms, work with your SEO and web support teams to ensure you're leveraging rich snippets.