Tips for Keyword Research

Looking to execute an effective search engine optimization (SEO) campaign? Keyword research is a critical aspect of every SEO campaign and carefully selecting the right keyword phrases is critical to making your site visible to your search audience.  Use the following tips to ensure a successful SEO campaign:

• Use the Google Keyword Tool to perform keyword research and help you choose keyword phrases by balancing relevance and search volume
• Be sure to use Exact Match when assessing search volume so you get the truest volume of searches for a particular keyword phrase
• Before selecting a keyword phrase, conduct its query and analyze the SERP (search engine results page) landscape to ensure your site is relevant to the results: does your page satisfy the intent of the search query based on the SERP results?
• Also, consider your site’s current visibility or ranking on each search term

The most important thing to keep in mind is as your customer’s and website’s needs change, so will your keywords. Continue to monitor your targeted keyword phrases and make adjustments when necessary. For more information on keyword research, contact your SEO team.