Top-Visited Pages and PPC Landing Pages

Landing page selection and testing is key to a well-managed PPC campaign. One PPC landing page selection tactic that integrates both paid search and natural search is using the top-viewed content in your Web Analytics to choose landing pages. By analyzing which pages are most visited, you can gain an understanding of which content is valued most by your audience and integrate it into your PPC campaign. It's smart to balance highly viewed pages that have low bounce and exit rates in order to increase your conversion rate. Work with your search team to integrate top-viewed content learnings into your PPC optimization strategy.