Tout Your 2.0

If you are engaged in web 2.0, bring it front and center on your site. Your Twitter updates, Facebook page, and corporate blog should be mentioned on your homepage. The whole concept of hosting these channels revolves around engaging your audience. Since the homepage is typically the most visited page of a website, it is the best place for your 2.0 channels to gain exposure. Work with your web design and search teams to develop a plan for hosting your 2.0 initiatives on your site's homepage.