Use Google Places for Local SEO

Achieve better visibility on your target local search terms by making sure your Google Places page is fully optimized. Besides the fact that it is free advertising, the Google Places listings are surfacing more and more in web search listings. To optimize your Google Places page, make sure to fill out all of the fields for your page, including optional fields like email addresses, photos, descriptions and categories. Without keyword stuffing, use several of your primary keyword phrases in your description. Company reviews can also boost rankings, but it’s important to encourage positive reviews from your fans and customers to balance out any negative ones you may or may not receive. If you’re looking for even more local reach, consider leveraging Google Boost, an advertising solution that allows local businesses to connect with potential customers. You can find out if your business is eligible for Google Boost from the dashboard of your Google Places account. Prior to setting up your Google Places page, you must first complete Google’s business ownership verification process. There are three ways you can verify your business listing including verification by phone, SMS or by postcard. For more information on setting up a Google Places page, contact one of your SEO team members.