Video Optimization Is Becoming Standard Practice

If your website has video content that you want to promote, video optimization should be at the top of your list. Since search engines are still not at the point where they automatically convert audio to text, it’s important you supplement the video content with alternative content. More and more online marketers are taking advantage of video optimization techniques that search engines recommend. Building a Video Sitemap is crucial to ensuring all video content is indexed and will also help search engines understand which keywords to associate with the video file. Also, providing alternative text content on the video page using SWFObject is recommended by major search engines. Work with your search engine optimization team to ensure that your video content is getting the visibility it deserves.