How will Google+ Affect SEO for Your Website?

A recent BrightEdge report confirmed that the Google +1 button is already used more than Twitter’s share button and is implemented at almost twice the rate. While it may stem from the recent buzz around the launch of Google+, you might be wondering how it’s affecting your website. In June, Google announced +1 reporting, available through Google Webmaster Tools, in addition to Social Tracking in Google Analytics. The reporting tools provide a variety of +1 data broken down into three reports including the search impact report (information on how the +1’s are affecting your site’s performance in organic search results), the activity report (the frequency of +1 clicks on your pages) and the audience report (the geographic and demographic information of the users that have +1’d your pages). Using Google’s reporting tools to track your +1 performance, you’ll be able to learn the audience placement, demographics, quality, searches, impact and more, which can help shape your future marketing campaigns. Take advantage of Google’s +1 reporting to help you understand the value +1 brings to your website and the effect it’s having on your website’s rankings. For more information on Google’s +1 reporting, contact your SEO team.