Sitecore recently launched a new email management tool, designed to help marketers engage more with prospective clients and enhance email marketing campaigns. As an extension of the Sitecore CMS and Online Marketing Suite (OMS), Sitecore’s Email Campaign Manager offers advanced customer tracking and targeting, personalization, testing, integrated email management and reporting.  

With the Sitecore Email Campaign Manager, marketers will finally be able to understand the actions of anonymous visitors that are driven to corporate websites by email marketing campaigns. This product will help streamline the email marketing process and give marketers the advantage to create content that is more targeted and relevant to prospective clients.

Our Sitecore consultants have outlined a few ways that companies can leverage the Email Campaign Manager below.

How can businesses utilize the Email Campaign Manager to enhance email marketing campaigns?

With other email marketing technologies, businesses could track click and open rates of an email campaign; however, they would not provide the analytics after they had left the page. Sitecore’s Email Campaign Manager follows the user to the landing page or corporate website that they visit after leaving the actual email. This gives marketers more information on the anonymous visitors, which they can use to help with sales and to alter and enhance other email marketing campaigns.

How can businesses leverage the Email Campaign Manager with a CRM system?

The Email Campaign Manager has the ability to map visitors that are opening the emails to customers in the CRM systems. This gives marketers a more actionable analysis and a better understanding of the ROI. Leverage the Email Campaign Manager by tracking CRM users through email and website activity. The integration between the two products has transformed webpage properties into customer education tools.

What are some of the other unique features of this new product?

With the customer data obtained using the Email Campaign Manager, marketers have the ability to build and display customized form fields based on progressive profiling and detailed reporting. The email management tool also provides behavioral tracking, which marketers can use to create marketing lists in the CRM in order to alter their campaign messaging for each list. Other features include GeoIP lookup for some demographics data, integrated analytics and content editing tools to create emails, build landing pages and administer content.

For more information on Sitecore’s Email Campaign Manager please contact one of our Sitecore consultants.