A static website is a collection of standalone HTML pages hosted on a server. In other words, unless you have access to the server files, you have very little control in managing the content. Similar to a print advertisement, once the content is published, what you see is not bound to change much.
Dynamic website pages are usually tied to a content management system (CMS), allowing the average website owner to easily manage and post new content. Based on the level of effort of the site owners, the content can be constantly changing, giving customers a reason to return to the website.
Advantages of a Static Website
There are a few advantages of having a static website. One advantage is it serves the purpose of a website for businesses that only need it to display consistent and standard information for an extended period of time. Static website pages may include an “About Us" section, products & services and contact information. This may be beneficial for small businesses that don’t have the resources to maintain a dynamic website. Skilled professionals in HTML coding may also find static websites beneficial because they have the knowledge to easily make page updates.
Because of social media tools, such as Twitter and Facebook, companies can still maintain a static website and utilize other online platforms to connect with their audience to showcase timely pieces of content. Even though online marketing has proven to be very beneficial, you cannot deny the advantages of having a dynamic website.
Advantages of a Dynamic Website
One advantage of a dynamic website is it can operate more effectively with a content management system implemented. Dynamic websites are also built to offer you more efficiency for loading and managing content. Rather than loading content into hundreds of individual, static HTML web pages, global templates will exist that allow you to load and manage content seamlessly.
There is also a major SEO value to hosting dynamic content as search engines value “fresh content” because they want to provide their audience with timely results. SERPs (Search Engine Results Pages) are becoming more of a media channel than a list of sites, with the integration of universal search that blends news, blogs, videos, and most recently – “real-time search” updates from Twitter and Facebook.
Not to mention, the ability to post news, events and announcements immediately can be very influential for marketing purposes and helps create a loyal audience as well.
What is the purpose behind the website?
Before trying to decide between a static or dynamic website, determine the reason behind it. Is it to provide pricing to your customers? Is it to generate high search results so prospective clients can find your business? Is it to become more interactive with your customers?
Once you have established the purpose of the website, you will then have an easier time choosing between a static or dynamic site.
Small businesses must be smart about where they spend their money. When looking for a solution to your web design needs, make sure to look into different options. Read through our recent post on “How to Choose the Best Content Management System,” if you are interested in implementing a CMS. Whether you decide on a static or a dynamic site, make sure your content is rich and your website exudes professionalism.