It’s that time of year when you set new goals and resolutions, striving to do better than last year and the year before. Did you set a blogging goal this year? There has been a lot of hype around blogging due to a recent challenge WordPress issued for bloggers, asking them to post blogs more frequently. The challenge is to blog daily or weekly all year. Could you do it?
Why make the effort? If you’re writing for a corporate blog and are focused on driving more traffic to your website, then you should know that search engines love “fresh” content. The more the better. More published content causes frequent crawling, which typically results in more visibility. If you are going to commit to more blogging this year, then use these blogging tips to help you blog like a pro:
Blogging Tip #1 – Choose an Attractive Topic
If you want to interest a lot of people, then write about an enticing topic that is highly searched. Check out industry-related blogs to see what other bloggers are writing about. Look at trending topics on your social media news feeds. All of this content should spark some ideas that you can then put your own spin on.
Blogging Tip #2 – Write a Killer Headline
Pick a headline that is going to persuade the reader to click on your post. The headline should be creative in order to attract users, but also provide a clue to what the blog is about. Keep it simple.
Blogging Tip #3 – Incorporate Target Keywords
Once you’ve chosen your topic, search for related keywords to integrate into your blog. Use Google’s Keyword Tool to evaluate the traffic volume of each word. Then pick out one or two words to target. Use them frequently in your post, while being careful not to overuse them. This tactic is critical for on-page optimization.
Blogging Tip #4 – Links, Links, Links
Link to relevant internal pages and other resources that are significant to your blog. Make sure to be strategic when linking and choose relevant keywords as your anchor text.
Blogging Tip #5 – Tell a Story
Now that your headline has gotten the reader to click on your post, hook the reader by telling a story in your intro. Share something people can relate to that is going to project personality and make your post unique.
Blogging Tip #6 – Provide Useful Content
While telling a story is a great introduction to a blog, make sure the blog has substance. This will keep readers coming back for more. Provide your audience with tips, techniques, lessons, advice or other types of valuable information.
Blogging Tip #7 – Learn from the Best
Keep your eyes on the experts in your industry who are blogging. Watch how they communicate their messages and portray their own styles. Check out these company blogs from our industry -
Blogging Tip #8 – Close with a Call to Action
In your conclusion, include a call to action for your readers. This doesn’t have to be a sales pitch or demanding request. Simply provide a link to more information or social networking sites so readers have the opportunity to share your post.
Blogging Tip #9 – Add Visuals
Jazz up your post with an image, chart, graph or video. Readers will enjoy having a visual while reading your post.
Blogging Tip #10 – Distribute Your Content
Now that you’ve created some great content, leverage it. Post it on your social networking channels at least 3-5 times over the next few days. Post a teaser on your homepage linking to your blog. Include a link to your post in your company newsletter. All of these tactics will send traffic to your site.
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