Need:
The Total Thermal Solutions™ company needed to easily manage three international sites (in English, German and Japanese), each having scalability for future growth. Lytron also desired an updated look with a renewed focus on their manufacturing audience.
Solution:
The Verndale team knew Lytron’s business needs could be remedied with a strong Content Management System. We began by introducing the technology to Lytron, explaining how CMS could translate, update and brand their content across multiple websites.
After learning about the benefits of different CMS options, Lytron chose the Ektron Content Management System—and immediately reaped the benefits of its powerful capabilities. Verndale also consulted with Lytron on their business model, and discovered that three of their product lines—cold plates, cooling systems and heat exchangers—accounted for nearly 90% of their business.
To capitalize on this information, Verndale prominently featured the three categories in the main navigation and reorganized the site’s rich content for a more intuitive user interface. Finally, Verndale tackled SEO for Lytron, organizing reputable industry links to Lytron’s site, and helping the site consistently rank on Google's first page for target keyphrases in the cooling systems industry.
Results:
Thanks to Verndale's implementation of the Ektron CMS, Lytron is enjoying reduced operating costs. And their site content now successfully presents product line priorities—and can be managed efficiently by Lytron staff.