Money Management International
Web Consulting
Web Design & Development
Web Application Development
CMS & System Integration
Search Engine Marketing
Web Support & Maintenance
Managed Hosting
Background:
For over 50 years, Money Management International (MMI) has been helping consumers make smarter financial decisions. They provide plans for trimming expenses, spending wisely and, most important, repaying debts. To provide financial education and wellness online, MMI created financialliteracymonth.com.
Need:
MMI needed a website to help visitors better understand and manage their credit through educational tools and social interaction.
Solution:
Verndale provided the design and technical expertise to translate MMI's helpful vision into a working reality. Our team developed an inviting site that encouraged users to follow "30 Steps to Financial Wellness," a roadmap for attaining financial wellness.
In addition to "30 Steps," the site provides free resources for financial strength and success. This includes financial planning worksheets ranging from income-to-debt load to expense analysis. The team even developed a ‘Tips for Change’ desktop gadget users can download for even more financial guidance. And to foster a sense of interconnected community, participants can share their success strategies, submit tips or post stories on the site's blog.
Results:
During the first month after launch, MMI's site attracted more than 6,000 consumers, who stayed for an average of eight-plus minutes. Over 1,400 visitors pledged to follow the “30 Steps to Financial Wellness," and more than 2,000 educational forms were downloaded.
|
Through FinancialLiteracyMonth.com we were able to experiment with unconventional modes of education. This Web site has shown us that viral marketing is a viable and appealing method of delivering education for our industry.
Jennifer Morrow E-Business Manager
|